Annika Weyhrich joined our Meetup in March 2017. Info:
Annika Weyhrich is a modern-day renaissance woman. Driving culture in Germany and throughout Europe for over 15 years, Annika has probably curated some of your favorite event without you even knowing it.
She started off as a radio host and soon after threw her first event. She’s called the shots from behind the scenes ever since. Annika has showcased her kaleidoscope of creative talents across many job titles. She’s been a content programmer (MTV Europe), content producer (SLICES Electronic Beats), talent buyer (TAPE Club, Berlin) and agent. In 2008, Annika headed up the booking department of International DeeJay Gigolo Records. During her time there she was also DJ Hell’s agent. She spent two years at SSC Group before branching out on her own.
In 2011, Annika founded Fling, a creative agency consulting clients on Public Relations, Marketing Strategy, Event Production and Artist Bookings. They produced amazing projects for everyone from The Redbull Music Academy, Soundcloud, Goethe Institute, Adidas, X-Filme, Koch Media and Audi to name a few.
In May 2015, Annika was appointed the Head of Communication at the Institute of Sound and Music. A museum founded for the preservation of sound and the contemporary exploration of electronic music. She served as a Guest Lecture at the Universität der Künste in Berlin during the winter semester 2016/17.
After being invited to share her thoughts on a panel about diversity in the music industry at Soho House Berlin, a collaboration with Native Instruments, in January 2017, she recently spoke about new marketing strategies at the By:Larm Festival in Oslo, Norway.